Based on years of research on how people buy, this video training program will literally supercharge your production. Taped in front of a live audience, you'll learn how to develop trust with both prospects and customers. You'll learn how to change negative prospects into those who buy. Using the training guide, you'll also be able to help others use the sophisticated, yet simple, techniques that managers have utilized to make their salespeople sales superstars. (Length: 2 hours) Two VHS tapes plus comprehensive leader's guide